We are excited to announce the line-up of amazing judges for The Crossing Fashion Starts Here Best Dressed Competition.

Stylist – Lou Heller, Designer – Juliette Hogan, Barkers fashion – John Bruce and MC – stylist, Jackie O’Fee.

Lou Heller

Styling, future trends, education, the feelings behind why we dress and commentating on all things fashion is what Lou has become synonymous with.

From a young age, growing up in Taranaki, with a massive desire to work in fashion, Lou found owning a strong sense of style work as a strength across the board when it came to her creative back round. Moving to Christchurch to study as an Interior Designer, then owning a florist Bloom creating large weddings and events for 10 years before finally following her calling of fashion and styling.  Owning an online clothing business for 3 years called Mrs Smith Loves became a great outlet of buying timeless pieces that can move seamlessly through the wardrobe.

Moving into buying, styling and fashion writing for a local online boutique, she found this gave her a broad look into the fashion industry allowing her to understand what and where she felt was her calling. Going out on her own and using social media to be a place that she could use her voice to educate, and be a voice for her clients to be heard, felt and seen in their own strength, and how we use the wardrobe to bring this out regardless of age, and stage.

Based in Christchurch, Lou travels all around New Zealand with clients, talks and presentations and upcoming shopping tours.
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Juliette Hogan

Juliette established her eponymous brand in 2004 after completing her studies in fashion and textile design at Parsons School of Design in NYC. Opening her first store in Ponsonby, Auckland in 2007, Juliette has driven the brand to where it stands today as one of New Zealand’s most successful boutique designers with four NZ stores, a strong ecommerce presence and 18 stockists throughout the country.

As a designer Juliette creates garments for the modern woman that are luxurious in their simplicity. The Juliette Hogan brand is driven by Juliette’s strong personal values of honesty and integrity that are considered at every touch-point of the business – from the clothing we produce, to our interactions with suppliers, customers and our team.

Based in Morningside, Auckland, Juliette Hogan employs 27 team members across head office and retail stores. With 97% of styles made in New Zealand, we engage with over 47 local businesses across the supply chain to create our collections; from fabric sourcing to the cut, make and finish of garments.

Juliette lives in Mt Albert, Auckland with husband Dion and daughters Myra and Daisie.
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John Bruce

John Bruce (JB) is part of the team at Barkers with 20 years’ experience in the apparel retail industry, and an expert know-how in fine tuning the wardrobes and lifestyles of men around the country.

He is part of a team that has revived a classic Kiwi brand from its first spot on Auckland’s High Street in the 1970s to 26 stores nationwide and now with a focus on making that brand as sustainable, ethical, and environmentally low-impact as possible.

With the everyday wardrobe consisting of t-shirts and chinos, dressing up in a suit is the easiest way for a man to completely reinvent his look. A reinvention for the better, wearing a suit is an experience and is why it’s the easy choice for cleaning up and looking sharp

The races are a celebration where looking dapper is essential and choosing the best suit for the occasion is key. The Mayfair ZQ Merino suiting is the perfect suit constructed with stretch lining panels around the armhole for added comfort and movement for the perfect fit. For something more relaxed, look no further than the unlined deconstructed Wylie Linen Blazer and pant crafted in cotton and linen for ultimate breathability

John originally hails from Christchurch and has enjoyed seeing Cup Day involve into a truly great day for fashion, fun, and racing.
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Jackie O’Fee (MC)

Jackie O’Fee, owner of leading personal style consultancy Signature Style, returns this year to be our MC The Crossing Fashion Starts Here Competition. Jackie has been a regular member of our judging panel and this year will be her 8th at Addington.

Jackie’s frank and down to earth approach to all things fashion and style has earned her a strong public following and solid industry reputation.  Jackie is well known for her generosity of time and knowledge – she is an active supporter of Hospice, Diabetes New Zealand, Endometriosis New Zealand, Foster Hope, Well Woman Trust and many other charities giving both her time and offering products for auctions and goodie bags.

Jackie loves the elegance and style of race day fashion as well as all the fun the day brings. She’s well known through her stints on TV, Radio and her monthly columns in several magazines, and we love having her on our fashion stage.